Yahoo recently announced that it has plans to launch a new advertising management platform - AMP, designed to make it easier to buy and sell online advertising. Yahoo hopes to create a platform which unites advertisers, agencies, ad networks and publishers to work in a collaborative environment, where advertisers can choose audiences and niches from multiple sites and networks and publishers can select inventories and enable ads relevant to individual content.
The AMP will be an open platform available to anyone integrated into a single interface with a suite of tools valuable to marketers allowing geographic, demographic and interest based targeting across publishing networks.
The new system has been previewed by members of it’s newspaper consortium which have showed a delightful and optimistic response.
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