Ok this is kind of old news, but I thought I would write a post on it anyways just so it’s documented on my blog.
I guess in 2003 or 2004, something in that era a bunch of webmasters decided to bomb Google with some humorous ammunition. They started linking to George Bush’s bio page on WhiteHouse.gov using the anchor text ‘miserable failure’.
In a matter of time, when you searched for miserable failure, Google started showing George Bush’s bio page which floated to the number #1 result for the term miserable failure.
Google said that it’s not going to hand tamper with results their search engine is showing, but to the best of my knowledge diffused the bomb with software patches.
Moral of the story is that anchor text plays a role in how search engines interpret websites. Links with descriptive anchor texts are more effective then links with just plain click here anchors.
Search engines may also validate anchor text with your actual site data.
0 Responses to “The Google Bomb, importance of anchor text”