In any given circumstance, trust is related to user intent. You trust your friend to keep a secret, you trust your business partners to act in a way that benefits the company, your wife or girlfriend trusts you be faithful.
Search engines are the cornerstones of the internet. Unlike tv channels, newspapers or radio stations which are limited in number, new websites come up daily on the web in massive numbers. People rely heavily on search engines to find websites.
Search engines which are pulling a particular site and showing it to users which are typing in queries into their address bar, will also want to make sure that they are pulling out relevant urls from their index to show to their users. Search engines find themselves competing amongst other search engines and need to maintain quality to prevent its users from switching to another search engine.
This forms a two way relationship between site administrator and search engine. The site administrator spends his time to read and follow the guidelines of his favorite search engine or the one(s) which he thinks will be most beneficial and the search engine(s) show his site to its users on relevant searches.
This shows long term planning from the administrator’s point of view. He intends to keep the site online for a long period and respects the well being of entities around him.
Sites which deliberately violate the guidelines set forth by search engines, may end up losing trust within them. This could result in manual action against a site and could possibly put the owner of the site on watch for other or further sites which he owns.
Most search engines will have similar guidelines. For the ones which contradict others, trying to find a least common denominator could be an option.
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