Yahoo recently announced that it has plans to launch a new advertising management platform - AMP, designed to make it easier to buy and sell online advertising. Yahoo hopes to create a platform which unites advertisers, agencies, ad networks and publishers to work in a collaborative environment, where advertisers can choose audiences and niches from multiple sites and networks and publishers can select inventories and enable ads relevant to individual content.
The AMP will be an open platform available to anyone integrated into a single interface with a suite of tools valuable to marketers allowing geographic, demographic and interest based targeting across publishing networks.
The new system has been previewed by members of it’s newspaper consortium which have showed a delightful and optimistic response.
According to Yahoo!, it is the leader in display advertising which is a bigger market then search advertising expected to reach to $42 billion by the year 2010. Yahoo also projects to double it’s cash flow and significantly increase revenue over the next three years.
Yahoo’s gross profit for the period ending Dec-31-2007 is up almost $1 billion from the period ending Dec-31-2005. However yearly income which can be applied to common shares has dropped from $1.896 billion in 2005 to $660M in 2007. Continue reading ‘Can Yahoo! survive without being acquired by Microsoft’
In an 8-K filing to the Securities & Exchange Commission on Mar-18-2008, Yahoo! projects to nearly double it’s operating cash flow from $1.9 billion to $3.7 billion and increase revenue excluding traffic acquisition costs, from $5.7 billion to $8.8 billion over the next three years.
It’s presentation states that display advertising is larger then search and Yahoo! is positioned to extend its leadership in display. They project the display advertising market to reach $42 billion out of a total online advertising market of $78 billion by the year 2010. Factors of anticipated growth for search were the overall growth of search volume itself, while for display, Yahoo! plans to implement a new ad platform. Continue reading ‘Yahoo projects accelerated growth over the next three years’