As many people might of already heard, Microsoft spent an entire year developing and perfecting an analytics program similar to other analytics programs. Microsoft hopes to be able to use the data which it collects to improve the quality of their Live Search.
Until recently, no official name was made public, it went by it’s code name Gatineau before Microsoft revealed Microsoft Adcenter Analytics to be it’s final end product name.
Microsoft Adcenter is saying that the analytics program will come out of beta very soon. The $5.00 registration fee which they had to sign up for their Adcenter program is also gone.
Ok this is kind of old news, but I thought I would write a post on it anyways just so it’s documented on my blog.
I guess in 2003 or 2004, something in that era a bunch of webmasters decided to bomb Google with some humorous ammunition. They started linking to George Bush’s bio page on WhiteHouse.gov using the anchor text ‘miserable failure’.
In a matter of time, when you searched for miserable failure, Google started showing George Bush’s bio page which floated to the number #1 result for the term miserable failure.
Google said that it’s not going to hand tamper with results their search engine is showing, but to the best of my knowledge diffused the bomb with software patches.
Moral of the story is that anchor text plays a role in how search engines interpret websites. Links with descriptive anchor texts are more effective then links with just plain click here anchors.
Search engines may also validate anchor text with your actual site data.
Hi all,
This is my first blog which I’m going to be actually writing on and maintain. I was feeling kind of left out cause I never really had a blog where people could read my stuff and ramblings.
Btw, my name is Adnan Faridi from Gaithersburg, Maryland and originally from Karachi, Pakistan. Currently in my hometown for a little while before I return back. I have two little daughters. I’m going to have a formal intro on myself in the ‘About Me’ area, with some pics as well.
We’re going to be discussing topics related to search, search marketing, internet marketing, search engine optimization, that kind of stuff so everybody has sort of a general idea of what to expect.
Ok, I’ve got quite a bit to learn on how this whole blogging routine. Thank god wordpress doesn’t require a rocket scientist.
Let’s start out with a temporary test post and see how this thing looks like.