Yahoo recently announced that it has plans to launch a new advertising management platform - AMP, designed to make it easier to buy and sell online advertising. Yahoo hopes to create a platform which unites advertisers, agencies, ad networks and publishers to work in a collaborative environment, where advertisers can choose audiences and niches from multiple sites and networks and publishers can select inventories and enable ads relevant to individual content.
The AMP will be an open platform available to anyone integrated into a single interface with a suite of tools valuable to marketers allowing geographic, demographic and interest based targeting across publishing networks.
The new system has been previewed by members of it’s newspaper consortium which have showed a delightful and optimistic response.
In any given circumstance, trust is related to user intent. You trust your friend to keep a secret, you trust your business partners to act in a way that benefits the company, your wife or girlfriend trusts you be faithful.
Search engines are the cornerstones of the internet. Unlike tv channels, newspapers or radio stations which are limited in number, new websites come up daily on the web in massive numbers. People rely heavily on search engines to find websites.
Search engines which are pulling a particular site and showing it to users which are typing in queries into their address bar, will also want to make sure that they are pulling out relevant urls from their index to show to their users. Search engines find themselves competing amongst other search engines and need to maintain quality to prevent its users from switching to another search engine.
Yahoo’s gross profit for the period ending Dec-31-2007 is up almost $1 billion from the period ending Dec-31-2005. However yearly income which can be applied to common shares has dropped from $1.896 billion in 2005 to $660M in 2007. Continue reading ‘Can Yahoo! survive without being acquired by Microsoft’
Google wants to start civilization on Mars and come 2014, Google will be leading hundreds of users on one of the grandest adventures in human history: Project Virgle, the first permanent human colony on Mars.
Mars is an open source, open innovation planet, a leading economy with $36 trillion worth of dirt. The 100 year plan includes
In an 8-K filing to the Securities & Exchange Commission on Mar-18-2008, Yahoo! projects to nearly double it’s operating cash flow from $1.9 billion to $3.7 billion and increase revenue excluding traffic acquisition costs, from $5.7 billion to $8.8 billion over the next three years.
It’s presentation states that display advertising is larger then search and Yahoo! is positioned to extend its leadership in display. They project the display advertising market to reach $42 billion out of a total online advertising market of $78 billion by the year 2010. Factors of anticipated growth for search were the overall growth of search volume itself, while for display, Yahoo! plans to implement a new ad platform. Continue reading ‘Yahoo projects accelerated growth over the next three years’
As many people might of already heard, Microsoft spent an entire year developing and perfecting an analytics program similar to other analytics programs. Microsoft hopes to be able to use the data which it collects to improve the quality of their Live Search.
Until recently, no official name was made public, it went by it’s code name Gatineau before Microsoft revealed Microsoft Adcenter Analytics to be it’s final end product name.
Microsoft Adcenter is saying that the analytics program will come out of beta very soon. The $5.00 registration fee which they had to sign up for their Adcenter program is also gone.
Ok this is kind of old news, but I thought I would write a post on it anyways just so it’s documented on my blog.
I guess in 2003 or 2004, something in that era a bunch of webmasters decided to bomb Google with some humorous ammunition. They started linking to George Bush’s bio page on WhiteHouse.gov using the anchor text ‘miserable failure’.
In a matter of time, when you searched for miserable failure, Google started showing George Bush’s bio page which floated to the number #1 result for the term miserable failure.
Google said that it’s not going to hand tamper with results their search engine is showing, but to the best of my knowledge diffused the bomb with software patches.
Moral of the story is that anchor text plays a role in how search engines interpret websites. Links with descriptive anchor texts are more effective then links with just plain click here anchors.
Search engines may also validate anchor text with your actual site data.
This is my first blog which I’m going to be actually writing on and maintain. I was feeling kind of left out cause I never really had a blog where people could read my stuff and ramblings.
Btw, my name is Adnan Faridi from Gaithersburg, Maryland and originally from Karachi, Pakistan. Currently in my hometown for a little while before I return back. I have two little daughters. I’m going to have a formal intro on myself in the ‘About Me’ area, with some pics as well.
We’re going to be discussing topics related to search, search marketing, internet marketing, search engine optimization, that kind of stuff so everybody has sort of a general idea of what to expect.
Ok, I’ve got quite a bit to learn on how this whole blogging routine. Thank god wordpress doesn’t require a rocket scientist.